Because Life's Too Short
for Bad Coffee
Hedoniq was born from a love of great coffee and a frustration with how hard it can be to access. Between the gear, the jargon, and the time it takes to brew it “properly,” too many people miss out. We wanted to change that. Our instant coffee sachets make speciality-grade flavour effortless - just add water, wherever you are. No equipment, no experience, no barriers. Just really good coffee, made simple.
A Journey From Plant to Cup
People
The coffee industry can be unjust. Too often, the people who grow the beans see the smallest share of the reward. At Hedoniq, we’re committed to doing things differently. We pay premiums of 25% or more above Fairtrade prices, helping to support fairer incomes and more sustainable livelihoods for the communities behind each cup.
Planet
Commercial coffee production carries major environmental costs, from deforestation and soil degradation to excessive water use and pollution. We’re addressing these risks step by step: our outer packaging is fully recyclable, and by 2026 we’ll launch a sachet take-back programme. It’s part of our commitment to reducing waste and protecting the ecosystems that sustain coffee.
